Category Archives: ICM 518

Introduction People say the word color and you think of art or the rainbow. People say the word typography and you think of books and newspapers, but did you ever think that both words could have a profound effect on your emotions?  And did you know that advertisers and marketing companies have been using thoseContinue reading “The Effects of Color and Typography on Emotion in Branding & Marketing”

There are many ways in today’s day and age that people can manipulate and doctor images/visuals to make them seem different from what they originally intended. Photographers and editors can composite more than one image together to make it look like something different happened in the photo than what happened in real life. Things suchContinue reading “Visual Storytelling: Deadly Sins”

I am not a scientist or a geographer or a doctor. So, when people try to explain to me complex diseases, geographical issues or just a chemical equation I tend to get confused. But through the use of visuals, well known symbols and carefully picked color choices I can begin to understand complex topics inContinue reading “Visual Storytelling in Science & Geography”

I’ve always found the way that companies are able to use specific color combinations and fonts to make us want to buy and use their products. Below is my Ignite Presentation, showing the importance of type and color when a company is telling its brand’s story. Hope you enjoy and can learn something new.

The Effects of At Home Learning As a journalism major myself in undergrad, I always hated a story that just had text. I’m a big visual learner so being able to read a graphic, flip through photos or watch a video is always more impactful to me then just reading. Throughout my time in journalismContinue reading “The News Can Be More Than Just News”

We as a society interpret data everyday. Whether it’s while reading a menu, a map or reading an actual chart, an email, a text message, but have you ever realized how much you interpret from looking at an image? The saying a picture is worth a thousand words is absolutely true and many times anContinue reading “Data Visualization: Showing Something Without Saying It”

Evoke and Express, two words that both revolve around the topic of emotions and feelings, but have you ever looked at the words closely in the topic of storytelling. Both words are very similar and can sometimes be misused and substituted out for one another, but in reality they both mean very different things. ToContinue reading “Mixed Emotions: Evoking vs Expressing our Feelings”

When someone says the word emotion, most people immediately think of happiness, sadness, and anger. It’s our 3 base emotions and it’s the ones we can categorize most of daily lives into. Someone cuts us off in line… anger, someone close to us in life dies… sadness, we get that promotion at work that we’veContinue reading “A Visual Representation: Sadness”

The art of storytelling has been around forever. It’s the easiest ways to pass down traditions, lessons and to just give pure and simple entertainment. Unfortunately, most people think that storytelling has to be written down and have dialogue, like a book, a movie or a television show. In reality anything can tell a story.Continue reading “A Picture’s Worth a Thousand Words”