Ronan & Ronan Productions: Social Plan

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• Instagram: Instagram has a very visual culture. Well thought out and compelling videos and pictures are the way to go. So for a production company visually appealing content is not a problem. Using their sizzle reels from their websites, snapshots from different projects and trailers for their larger projects will showcase their fantastic work and give possible clients and audiences a good idea of the type of storytellers they are. Using the Instagram business features like boosting your posts and creating sponsored posts would really help them reach a larger audience. Also things like IGTV would help them showcase the hard work, dedication and long process that goes into their projects.  
• YouTube: It has always been a great place to share videos, especially long form videos, but now YouTube has made some incredible updates that allow a visual business, like a production company to do some great things to further their brand. This includes that once your business channel is set up and customized to your businesses needs then YouTube can help you begin advertising with skippable and unskippable ads during other popularly searched videos. 
• Facebook: This platform is by far the most malleable and customizable social media that a company can use. For R&R productions they not only would be able to post great videos, photos, graphics and even go live to further connect with clients, but they can link to sources and other projects, have their website and contact info easily at hand and really show off the style of the company through the design of the page. Facebook is also becoming more and more a social media platform for the older generations and the young. People go to Facebook for business reviews and R&R’s clientele are typically older so they would probably have the most success here if it was done correctly. 

Service Blogs and Forums: 

Overall for this company, I think participating in service blogs or creating their own customer forum would be a waste of their time. They are a very small but very personable production company. So yes creating their own blog to further shoe the company’s mom and pop personality would be great, but there are so few of them working on each project that would take far too much of their time to maintain and participate in blogs and forums that I fear it would do more harm than good. 

That being said, if they were to participate in already established blogs that would help get their name out in a more widespread manner then I would go with the blog Fstoppers, which is a great place where all photographers and videographers go to get the latest news about the every changing industry and learn some great tips and trickles from seasoned professionals. R&R productions have been around for years and both founders have been long time creators in the industry so I think they would be able to give great information, while also promoting their brand. 

Another service blog made especially for more their speed of projects is the New York Public Library service blog on documentary films. R&R productions could comment on other films, giving feedback about how certain aspects could be better and they could also post their documentaries to have people see their projects and to get feedback on how to make their work even better.

Micro-blogging for the Target Audience: 

For micro-blogging since it is a type of blogging but in a much more condensed and shorter format the most well known and typical ones are Twitter, Pinterest, Instagram, Facebook and even Tumblr. Earlier in this social plan I talked about the top three platforms that I think would work for their target audience, being Facebook, Instagram and YouTube. I also don’t think it could hurt for the company to have a twitter, but I do think it would be a waste of time for them to have a Pinterest and Tumblr, because Tumblr does not have the clientele they are looking for on it and Pinterest would not show case the company and it’s finished products very well. 

• Twitter: The most popular things shared on twitter are short and pithy comments about things or tweets that link articles and videos to outside sources, which is exactly what Ronan and Ronan can do to showcase more of their work. 
• Facebook & Instagram: Quick and easily readable comments under interesting and compelling videos and photos. 

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And all these platforms, especially YouTube are also the best platforms to share videos and photos. R&R’s clientele are again large companies and corporations or older people that need videos created for events or family members. These people are searching on Vimeo, Reddit, Vevo, Twitch, or Tumblr to find an affordable production to make a video for them. 

Branded Content Creation: 

• Videos: 
  • Sizzle reels
  • Trailers
  • Behind the scenes 
  • Tips and Tricks they’ve learned over time
  • Re-post commercial posts from TV
  • Timelapses
  • Interviews with clients and creators

• Pictures:
  • Stills from finished projects
  • Behind the scenes photos
    • Pre-production (planning meetings)
    • Production (different equipment setups)
    • Post-production (the long process of editing)
  • Event photos (the team interacting with clients to show the company’s true personality.  

• Graphics:
  • Animated opens to introduce new projects
  • Holiday graphics to further show personality
  • Animated logo for the company to give it uniform and an actual branding stamp